Marketing Representative – Medford

October 15, 2024,

12:27 pm

Role Description

The position of Sales & Marketing Specialist – Radio & Digital Media at Bicoastal Media is an exciting opportunity for professionals looking to expand their careers in a dynamic industry that goes beyond traditional radio advertising. This role is suited for individuals with experience in business, advertising agencies, or those seeking to grow their expertise in multi-channel marketing.

About the Role:

As a Sales & Marketing Specialist, you will work at the intersection of radio advertising, digital platforms, and promotional campaigns. Your primary responsibility will be to develop and execute strategic marketing solutions tailored to meet each client’s unique business needs. Whether it’s through radio, digital marketing, web development, or promotions, you’ll ensure that your campaigns are impactful and results-driven.

Key Responsibilities:

  • Campaign Strategy: You’ll design and manage advertising campaigns that blend radio, digital marketing, and promotions to maximize client success.
  • Client Relations: Building and maintaining strong relationships with clients will be central to your role. You will act as a consultant, offering tailored marketing solutions based on your deep understanding of their business objectives.
  • Digital Integration: You’ll leverage digital platforms, including social media and web development, to expand brand visibility and engage customers.
  • Trend Awareness: Staying up-to-date with the latest marketing trends and technologies will be key to ensuring your strategies are cutting-edge.
  • Collaboration: You will work closely with a creative team to produce unique content that aligns with your clients’ goals.
  • Pressure Management: Handling high-pressure situations and ensuring flawless campaign execution will be vital.

Required Skills & Qualifications:

  • Quick Learner: The ability to quickly adapt to the constantly evolving media and digital landscape.
  • Creativity & Problem-Solving: You should be a creative thinker who enjoys tackling challenges and engaging clients across various industries.
  • Self-Motivation: The role requires independence, discipline, and the ability to manage multiple tasks efficiently.
  • Tech-Savvy: Proficiency in digital marketing platforms, social media, web development, and online collaboration tools (Zoom, Google Meet, Teams).
  • Organizational Skills: You will need strong time management to prioritize tasks and meet deadlines, even in high-pressure situations.
  • Software Proficiency: Expertise with Microsoft Office Suite (Word, Excel, PowerPoint) is essential.
  • Travel: Occasional travel may be required for business purposes.

Why Join Bicoastal Media?

At Bicoastal Media, creativity and innovation are at the heart of what we do. We prioritize our clients’ needs, delivering custom marketing solutions that go beyond traditional approaches. We offer a wide range of radio formats, from Classic Hits and Country to News/Talk, delivered on a vast array of channels, including traditional radio and online streaming platforms. As part of the team, you’ll have the chance to work in a supportive, collaborative environment that encourages growth across various marketing disciplines. Whether you’re a seasoned ad agency professional or a businessperson looking to pivot into marketing, this position offers the opportunity to broaden your skills and advance your career.

About Bicoastal Media:

Bicoastal Media has a strategic vision for growth, aiming to become a market leader in every market we operate in. We offer a wide range of radio formats, from Classic Hits and Country to News/Talk and Sports Radio, delivered on a vast array of channels, including traditional radio and online streaming. Our team is made up of professionals from diverse backgrounds, which fosters creativity and collaboration. We pride ourselves on our marketing-first philosophy and our commitment to helping clients succeed in today’s mobile, engaged marketplace.

This position is perfect for someone who thrives in a fast-paced, client-focused environment and is excited to be part of a company that is both innovative and forward-thinking.

Position Type

Duties

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Bicoastal Media provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.