KDUK is Eugene’s premiere contemporary Top-40 radio station. With over 60,000 watts, and the largest cume in Lane County, 1 in 4 people tune in at least once a week.

Profile of KDUK Listeners

  • The target demographic for KDUK is Adult Women 18 to 49 years old.
  • The audience composition is approximately 55% female and 45% male.
  • KDUK appeals to an audience in the prime “acquisition” stage of life. Over 60% of KDUK listeners have household incomes of $50,000 or more!
  • KDUK listeners are getting married, buying cars and homes, starting families, planning their future, and tend to be high-tech inclined.
  • KDUK’s format is the only station in the market that mirrors pop culture and is trendy, interactive, high profile and hip!
Viewer Data
Male 45 %
Female 55 %
Median Household Income : $50000
Person 18 – 24
High School or Less
Person 25 – 34
Completed High School
Person 35 – 44
Some College
Person 45 – 54
Completed College or More
Person 55 – 64
Person 65+

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