KDUK is Eugene’s premiere contemporary Top-40 radio station. With over 60,000 watts, and the largest cume in Lane County, 1 in 4 people tune in at least once a week.
Profile of KDUK Listeners
- The target demographic for KDUK is Adult Women 18 to 49 years old.
- The audience composition is approximately 55% female and 45% male.
- KDUK appeals to an audience in the prime “acquisition” stage of life. Over 60% of KDUK listeners have household incomes of $50,000 or more!
- KDUK listeners are getting married, buying cars and homes, starting families, planning their future, and tend to be high-tech inclined.
- KDUK’s format is the only station in the market that mirrors pop culture and is trendy, interactive, high profile and hip!