Lane County’s newest country radio station. US 101 COUNTRY is taking the 101.5 FM dial position replacing the AAA format station. IMAGINE country radio at its finest playing all the CURRENT hits from todays hottest stars, US 101 COUNTRY is making that a reality. Spirited by the award winning nationally syndicated Bobby Bones Show in the morning, our own live and local Val Steele in the afternoons and Big Time with Whitney Allen every evening US 101 COUNTRY has the line-up that will bring a fresh take on country radio to our community. Playing more hits all the time, this brand of trend setting country will target the 18-49 audience with current content that will cater to their lifestyle. Make the choice and join us on the US 101 COUNTRY road.
Profile of US 101 Country


  • The core audience is Adults 18-49.
  • This is a fresh and lively take on country music playing 100% of current country hits.
  • The on air shows are flavored by current trends and topical events.
  • The Bobby Bones Show in morning drive, is a nationally syndicated show that airs on 95 stations across the country and has 725,230 likes just on the facebook page alone.


Big Time with Whitney Allen is an engaging snapshot of country music lifestyle delivered with her unique perspective. Featuring interviews with the biggest country stars and insights that only she can deliver Big Time with Whitney Allen is the perfect way to wind down your day from 7p-Midnight Monday thru Friday.
National Insights into Country Radio trends
Women (54%) are slightly more likely to prefer country music when compared to men.
44% of households that listen to country music on a regular basis have an average household income above $75k.
The percentage of country music listeners who are married: 64%.
3 out of 4 households that listen to country music own their own home. The average value of that home is just above $216,000.
60% of listeners are in the 18-49 age demographic.

Contact Us


Check back for more opportunities